วันอาทิตย์ที่ 12 กุมภาพันธ์ พ.ศ. 2566

Combining folk wisdom with modern knowledge to build community enterprises

 



CLNR saw an opportunity to raise people’s awareness of local wisdom and instill local pride and hired the target groups to participate in the Vetiver School project at the Center’s site in Saraburi.

“They studied together, worked together, and helped develop products that combined local wisdom with modern knowledge in the design and marketing,” said Asst. Prof. Dr. Noppadon. thailand university ranking

“We educated participants about all aspects of the vetiver grass, e.g., ecological farming, harvesting, and various uses. We invited trainers from the Vetiver Conservation Network in 12 districts across the country to help train participants on how to use vetiver grass to make handicraft products. We also asked professors from the Department of Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University to lecture about contemporary design to spark new creative ideas. Speakers from private companies were invited to teach various forms of digital marketing, including a team from Lazada Thailand who gave tips on opening an online store, etc.”

Asst. Prof. Dr. Noppadon expected that the communities would be able to create different vetiver products and not just the same old ones we are familiar with and would pave the way to future business and community enterprises.

Develop skills, create local employment opportunities

In addition to working with CNLR to develop vetiver grass products, participants would have to work on other assignments from the Ministry, such as community-based data collection, poverty assessment of local residents, and community health risk assessment. They were also trained in four essential skills: English language, digital literacy, social skills, and financial skills through online learning platforms of Thai MOOC, the Stock Exchange of Thailand (SET), and the Digital Government Development Agency (DGA).

“CLNR sent new graduates to work with agencies in the province, such as the Provincial Public Health Office, the Social Security Office, human resources agency, and so on. Many performed so well that they got hired full-time. This is one of our successes that the graduates from the program have secured jobs and incomes,” Asst. Prof. Dr. Noppadon concluded with pride.

Although the employment program has already ended and is under its final assessment phase, the people of the communities continue living their lives with income, knowledge, and new skills that will create great opportunities for themselves and their communities.





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