Quick MBA for SMEs was held once a week every Monday, 6 PM to 8 PM, for four consecutive weeks from 26 July to 16 August 2021 via Zoom and Facebook live on Chulalongkorn University’s and partners’ Facebook pages. Speakers representing entrepreneurs from four types of SMEs: food, hotel and accommodation, health, and fashion, shared ways to solve problems and find a way to survive the COVID-19 crisis, and concluded with academic concepts by Assoc. Prof. Dr. Wilert, Dean of CBS, and other guest speakers including Mr. Wasit Taepaisitphong, CEO of Betagro (CBS alumnus), Dr. Lackana Leelayouthayotin, Director and former CEO of Cerebos Pacific (Faculty of Science alumnus), Ms. Piluntanee Suwanbubpha, Executive Vice President of Thailand Post (Faculty of Political Science alumnus), Ms. Marisa Sukosol Nunphakdi, President of the Thai Hotels Association, and so on. university thailand
“Each speaker came from different businesses, but share a common point of view. Although this crisis has caused various problems and obstacles, it is an opportunity for SMEs to cut costs or cut some unnecessary jobs. They can also use this crisis as an opportunity to embark on new businesses that they never considered before,” said Asst. Prof. Dr. Ake Pattaratanakun, Vice President of Corporate Communication, Brand Management, and Alumni Relations, Chulalongkorn University, also the program’s coordinator.
SMEs should capitalize on the smallness of their business, Asst. Prof. Ake added. “Try to start new businesses that require a small investment. If you fail, it won’t hurt too much. The advantage of SMEs is that they can adapt quickly. Don’t waste time planning. Use speed to your advantage. Try to do something out of the box and create innovations that matter. Don’t go after large groups of customers. Target small groups of customers.”
Although each Quick MBA for SMEs session lasted only 2 hours, it was packed with practical knowledge and principles that can be applied to get results. The seminars were also open to the interested public free of charge and the audience could interact and exchange experiences with guest speakers directly. The past four Quick MBA for SMEs sessions were a great success with more than 100,000 views and more than 1,000 shares.
“I’m glad to be involved in this project which has received strong support from Chula alumni, and many entrepreneurs in the public and private sectors to present knowledge and share experiences through a platform organized by Chula, so everyone could come together to help solve the plight of SMEs,” Asst. Prof. Dr. Ake said with delight.
The Quick MBA program by Chula and CBS will continue to help businesses and society get through the COVID-19 crisis. For next year’s topics, Assoc. Prof. Dr. Wilert said that they should deal with business rehabilitation to get through the COVID-19 crisis.
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