The recently-concluded and successful “Quick MBA for SMEs” social project from Chula that brought knowledge to the living room of four groups of SMEs entrepreneurs: food businesses, hotels & accommodation, health, and fashion, to help them adapt and survive the COVID-19 crisis. Watch past episodes to revive and empower your business today.
The COVID-19 crisis that has been with us since last year, has had adverse effects on people of all walks of life, particularly, the small and medium-sized enterprises (SMEs), which account for over 90 percent of the country’s businesses. Many have had to shut down due to unbearable losses and costs. university thailand
But in crisis, lies opportunity. Many business owners have been able to adapt and keep their business afloat during the volatile situation. These entrepreneurs came forth to share their knowledge and direct experiences with SMEs entrepreneurs who are looking for solutions for their business in Quick MBA for SMEs, a free business seminar offered by Chulalongkorn University and the Faculty of Commerce and Accountancy (Chula Business School or CBS) during July to mid-August, 2021.
Quick MBA for SMEs – knowledge enhancement to survive COVID-19
The Quick MBA for SMEs seminar was initiated by Professor Dr. Bundhit Eua-arporn, President of Chulalongkorn University based on Chula’s vision “Innovations for Society”.
“Whenever the society and the country are faced with problems, it is our duty at Chulalongkorn to find solutions. For example, at this time, Thai people are plagued by problems from the COVID-19 pandemic causing many workers to be laid off, and businesses are in dire need of customers. This project is aimed at enhancing entrepreneurs’ knowledge to help solve the problem for cash-strapped SMEs,” Prof. Dr. Bundhit said.
This year’s Quick MBA for SMEs is built on the success of the Quick MBA from Home business management seminar initiated by the CBS in 2020 at the onset of COVID-19’s first wave. The program was in collaboration with four world-class universities: Harvard, Stamford, Cambridge and Oxford which offered their professors specializing in marketing and business administration as speakers. The first seminar received a lot of attention with over 400,000 views on Facebook and over 4,000 shares.
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